The Importance of Street-level Marketing.

The Out of Home Advertising Association of America and Nielson released a report on the effectiveness of street-level activations for the first quarter of 2020, reporting that 49% of consumers noticed digital street-level advertising in the past month and 52% noticing digital street level ads. Of this audience, 69% of viewers acted after seeing a digital street-level ad, either searching it online or visiting the business.

Street-level marking provides a unique experience for businesses because it allows them to reach their target audience at eye level in…